Google Ads & PPC Management

Paid search puts you in front of buyers the moment they’re searching for exactly what you sell. Our Google Ads PPC management service builds and manages campaigns for western and equine businesses, focused on measurable return, not just clicks.

Our Google Ads PPC management process covers keyword research, ad copy, and landing page recommendations, then optimizes weekly based on real performance data — so your budget goes toward the searches that actually convert. We also review search term reports regularly to catch wasted spend before it adds up.

What’s Included in Google Ads PPC Management

• Account setup or audit of your existing campaigns
• Keyword research targeted to your products and services
• Ad copywriting and A/B testing
• Landing page recommendations to improve conversion rate
• Conversion tracking setup so you know what’s working
• Weekly bid and budget optimization
• Negative keyword management to cut wasted spend
• Seasonal campaign planning around key dates
• Transparent monthly reporting
• Ongoing account access so you always know exactly what’s running

Ideal For

• Businesses ready to invest in paid traffic that converts
• Existing advertisers whose campaigns are burning budget with no return
• Seasonal businesses that need to ramp spend around key dates
• Anyone who wants a dedicated team watching their account weekly
• Businesses that want a dedicated team watching their account every week

Pair Google Ads PPC management with our organic SEO services for coverage on both paid and organic search, and see Google Ads Help for more on how campaigns are structured. We’re also glad to run a one-time account audit if you just want a second opinion on an existing campaign.