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Our Story

We don't just design for
the western world — we live it.

Founded in 2013 by Zia and Valorie, Rodeo Graphics was built by people who eat, breathe, and sleep the rodeo lifestyle. That's what makes our work different.

2013
Year founded
500+
Happy clients
13+
Years of experience
2
Offices — ID & WY
Zia — Founder & AI Marketing Guru, Rodeo Graphics
Who We Are

An art studio that grew up at the rodeo — and grew smarter with AI.

Before founding Rodeo Graphics in 2013, Zia spent years building expertise across media production, digital marketing, branding, and technology — work that touched more than 500 organizations worldwide. That multidisciplinary background, combined with a rodeo-loving co-founder in Valorie Smith, turned a small startup into a full-service creative studio serving 500+ clients nationwide.

As technology evolved, Zia recognized early that Artificial Intelligence would reshape marketing and creative work — and made it central to how Rodeo Graphics operates. Today he's recognized as an AI Marketing Guru, applying AI-powered ad targeting, automated content creation, AI-driven brand strategy, marketing automation, and data-driven analytics across every project — faster turnarounds and smarter campaigns, without losing the western authenticity that makes it resonate.

We know rodeo, ranching, and the Western lifestyle better than the palms of our hands — and that insider knowledge is what makes every project we touch resonate with real horse people.

Work With Us
The Team
The people behind every project.
Z
Zia (Brandon)
Founder · AI Marketing Guru

A multi-talented digital marketing guru, graphic artist, and website designer with 13+ years of experience, Zia built Rodeo Graphics to bring big-agency creative quality to the western world. He's since advanced his expertise into Artificial Intelligence, recognized as an AI Marketing Guru for AI-powered advertising, automated content creation, AI-driven brand strategy, and intelligent marketing automation — blended with deep experience in SEO, social media, web development, and visual branding.

V
Valorie Smith
Co-Founder · Rodeo & Equine Specialist

Valorie co-founded Rodeo Graphics in 2013, bringing 15 years of rodeo organizing experience and an insider's understanding of the equine and western lifestyle. Her sons together hold twelve National Rodeo Championships, with Garrett Smith on track for a third National High School Rodeo All-Around Title. That firsthand knowledge shaped Rodeo Graphics' early identity and still informs how the team approaches every rodeo and ranching project today.

What Drives Us
Our core values.
🎯

Concept First

Every great design starts with a great idea. We invest time in understanding your brand before we touch a single pixel, turning the features of your business into benefits that connect with your audience.

✨

Creativity That Sells

Pretty designs that don't perform are just wallpaper. We create work that's distinctive, memorable, and engineered to get results in the market — whether that's more breeding inquiries or more event entries.

🤝

Client Satisfaction

We don't close a project until you're genuinely proud of what we've built together. Revisions are included, turnaround is fast, and we're always a message away. That's the Rodeo Graphics promise.

⚡

Speed & Reliability

The rodeo world moves fast — shows get announced, seasons start, and deadlines don't care about your schedule. We're known for 48-hour turnarounds and print-ready files that never need a second trip to the printer.

🌾

Western Authenticity

We're not a generic agency that dabbles in western design. We know the difference between a heeler and a header, why bloodlines matter, and what makes a rodeo queen's ad stand out. That knowledge shows in everything we make.

📈

Growth Mindset

From a two-person startup to a team serving 500+ clients across the USA, we've grown because our clients grow. Your success is our portfolio, and we treat every project like our reputation depends on it — because it does.

Our Journey
From a rodeo passion to
500+ clients nationwide.
2013

Rodeo Graphics Founded

Zia and Valorie launch Rodeo Graphics out of Rexburg, Idaho — combining western lifestyle expertise with professional design and marketing skills. First clients: local rodeo events and horse breeders.

2015

Autograph Sheet Specialty Established

Word spreads through the rodeo circuit about our autograph sheet designs. NFR qualifiers start coming to us specifically for keepsake-quality cards that fans love to collect.

2018

Digital Marketing Expansion

Rodeo Graphics expands beyond print into full digital marketing — SEO, social media management, and Google Ads — giving western businesses a complete marketing partner for the first time.

2021

Wyoming Office Opens

Growing demand from clients across the mountain west leads to a second office in Sheridan, Wyoming — putting us closer to ranches, breeders, and events throughout the region.

2023

Hunting & Outdoor Division Launched

Leveraging our western lifestyle expertise, we expand into hunting and outdoor branding — serving outfitters, guides, and gear brands with the same quality and authenticity we bring to equine clients.

2025

500+ Clients, 2,400+ Projects

Rodeo Graphics reaches a major milestone: over 500 happy clients served and more than 2,400 design projects delivered — with a 94% client return rate that speaks for itself.

2026

The AI Marketing Era Begins

Zia advances Rodeo Graphics into AI-powered marketing — AI-driven ad targeting, automated content creation, and intelligent brand strategy — becoming a recognized AI Marketing Guru along the way.

Ready to work together?

Drop us a ye-haw and tell us about your project. We'll put together a free case study showing exactly how we'd approach your brand.

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