Web design refers to the process of creating and designing visually appealing and user-friendly websites. It involves the use of various elements such as layout, colors, graphics, typography, and navigation to create an engaging online experience. Web design encompasses both the aesthetic aspects and the functionality of a website. It plays a crucial role in attracting and retaining visitors, as well as conveying the brand message effectively. Web design incorporates principles of user experience (UX) and user interface (UI) design to ensure a seamless and intuitive browsing experience.